A visit to the supermarket in Japan is a refreshing experience. There is an abundant supply of sushi, sashimi, fishes,vegetables, fruits etc etc. If you look at the fish, you will noticed the eyes are glassy and clear.  The 2 signs show the fish is absolutely fresh. Unlike where I come from (Singapore) our supermarkets sell fish that are usually stale and smelly. I suppose we can't help it because the fishes in SG are imported.